Look Media Nigeria

Outdoor Advertising at its best achieves direct communication with consumers: where they live, work, play, shop, where they commute and congregate. With today’s marketing strategies being driven by the consumer, who is being exposed to more messages than ever before. Outdoor advertising is a proven medium in the mainstream media mix.

Outdoor is about delivering direct impact and awareness that capture ‘share of mind’ and produces measurable results. No other media can match the impact and reach against the investment(OMA). LookMedia can provide strong national exposure right down to retailer’s front door.

LookMedia can complement other mainstream media buys, catching the light TV viewers, listener to non-commercial radio stations and those who read business press.

LookMedia are a specialist provider of targeted marketing solutions who make the effort to know your customer and ensuring your message gets reach and frequency.

As part of the big picture, mobile advertising optimizes the media schedule.

BENEFITS OF ADVERTISING WITH US:

When compared to the conventional advert media, taxi Top and bus wrap advertising has the following advantages:

- It is Mobile: Your ads will constantly be on the move, day or night, and unlike some other types of outdoor advertising they're presented at eye-level. Unlike stationary display ads and billboards, the taxis toppers and bus wrap are doing three things in the course of a day; sitting still at stops and parking lots, displaying to a lot of pedestrians who are walking the streets as well as people in buildings, and passing other vehicles.

- It Achieves Better Reach: The bus wrap and taxi-top advertising delivers an unparalleled level of exposure to the public. While radio broadcast, TV, cable TV, magazines, newspapers, and the internet tend to achieve divided reach and smaller population segments. Mobile advertising in general, provides better and unlimited reach –All road users. Bus and taxi advertising generates even more impressions per mile than other mobile advert media because wherever you see people, you see taxis and buses. They follow the population flow throughout the day and are displayed continuously to the prime target audience especially active people.

- It is always in view: The presence of the taxis and buses on freeways, in downtown areas, airports, business districts and residential areas guarantees deep reach and market penetration. Also, the messages presented at eye-level to people on both sides of the street and the horizon-breaking rooftop position on the brightly painted yellow vehicles promises to capture the attention of pedestrians, drivers and commuters. The buses and Cabs are not limited to mainstream routes and they do not stop running at night, weekends or on holidays.